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Twitter Plans To Use What You Follow And Tweet To Target MoPub Ads On Other Apps. Here's How

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http://techcrunch.com – Everything that happens on Twitter could become fuel for targeting off-site ads run through its recent ad network acquisition MoPub, according to the Financial Times‘ sources. In theory, users logged in to Twitter could see ads related to who they follow and words they tweet on sites with MoPub-powered ads. Twitter could then earn money on its data rather than by showing more ads on its service. Twitter’s “Interest Graph” data, not the eyeballs it brings in, may become a cornerstone of its business. The prospect of Twitter generating revenue on a large scale without cl (IT news)