Twitter Partners With Nielsen For @TwitterSurveys To Measure Ad Effectiveness

view story

http://techcrunch.com – Twitter just announced a partnership with Nielsen that should give brands a new way to measure the impact of their advertising campaigns. Apparently, in the same way that you now see Promoted Tweets in your tweet stream, you might also start seeing surveys from the @TwitterSurveys account, asking you to answer a few questions. These surveys will appear in both mobile and desktop. The company writes: This is a native experience for the user, and we believe it will give brands better insights to determine purchase intent, overall awareness, and other advertising metrics and analytics that can le (IT news)