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Twitter Forcing Media Previews On Web Client Users Is Not Cool - But Feels Inevitable As It Preps IPO

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http://techcrunch.com – And so it begins. Twitter, now firmly on the road to IPO, has equally firmly turned its attention to monetisation - which means it's turning on new features that are designed, first and foremost, with advertisers in mind. And with the goal of attracting a more mainstream user-base. Exhibit A: in-stream photo and video previews on the Twitter web client and Android and iOS apps. (This being timed to coincide with Halloween is probably not at all coincidental. The disproportionate pull of people dressing up for Halloween on apps and services would make a fascinating study - see also FrontBack (IT news)