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Twitter Is Baking Little Favors For Its Advertisers Into Every Change

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http://techcrunch.com – Twitter has released numerous “user experience enhancements” this summer — including today’s update. But subtly embedded in each are the building blocks of a better business plan. Twitter is slowly and incrementally improving advertiser reach on the service, one change at a time. Twitter now shares two different perspectives on new feature announcements with the official blog and the advertising blog — marking a shift towards advertiser opportunities versus user experience. If user experience is improved, it’s balanced with bonuses for marketers. As said in the adve (IT news)