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TubeMogul Launches BrandSights, So Clients Can Measure Effectiveness Of Their Video Ad Campaigns

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http://techcrunch.com – If you’re trying to use online advertising to make a quick sale, determining how effective an ad is can be pretty simple — did users click through or not? But when it comes to brand advertising, there’s no real good way to directly measure the effectiveness of your campaigns. Since there’s no measure of clickthroughs, brands are forced to go to third party measurement firms to find out what sort of brand lift or increase in purchase intent they got through a campaign. But those measurements are usually based on imperfect panel or survey data, without any way to really (IT news)