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TripAdvisor Acquires Wanderfly To Continue Social Travel Push

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http://techcrunch.com – TripAdvisor, a site that offers free guides and reviews for various traveling adventures, has just acquired Wanderfly. TripAdvisor has been slowly but surely integrating more social layers to its platform, with Friend of Friend reviews and a Local Picks Facebook app for restaurants. But the company’s acquisition of Wanderfly is taking that social integration to the next level. Wanderfly is a site that aims to make the traveling experience, from planning to booking to actually traveling, the most personalized experience possible. After receiving $1 million in funding back in early 2011, (IT news)