Triggit Bet Its Retargeting Biz On Facebook’s Ad Exchange Because It Performs 36% Better Than Google

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http://techcrunch.com – “Do we want to bet the company on this?”, CEO Zach Coelius asked his advertising tech startup Triggit when it got a shot to work with Facebook’s ad exchange. It took the chance, raised $7.4 million, and now FBX is performing 36% better than Google’s ad exchange, according to data Triggit released today showing it may have hit the jackpot. Triggit’s revenue is up 300% since it jacked into FBX. For those less familiar, FBX is Facebook’s cookie-based retargeted ad system that launched in June 2011. It lets advertisers drop cookies on people who visit their site (IT news)