With Trendrr Acquisition, Twitter Continues To Beef Up Its Social TV Efforts

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http://techcrunch.com – Twitter has acquired Trendrr, a company that tracks social media engagement around TV content, as announced in a Trendrr blog post and confirmed in a tweet by Twitter. Trendrr says it’s “excited to be joining Twitter’s world class team, enabling us to realize bigger opportunities that drive better experiences for users, media and marketers – across Twitter and around the globe.” It also says it will continue to honor its existing contracts but will not be signing new ones. For its part, Twitter says the acquisition “will help us to build great tools for the rest of (IT news)