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TopFloor, Backed With $6M From Polaris, Google Ventures And Others, Debuts Video-Driven E-Commerce Platform

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http://techcrunch.com – TopFloor, a startup born out of Los Angeles’ Science Inc. incubator, is set to make its public debut today. The company, which is co-founded by Science’s Michael Jones and Brian Lee, has built a video-driven e-commerce platform that allows brands, retailers, and any celebrity or “influencer” to sell directly to their social followings and receive proceeds when the people they refer purchase items. Social e-commerce is a very hot space at the moment, and that is evidenced by TopFloor’s top shelf investors: The company tells TechCrunch it has secured $6 million in (IT news)