The European take-out wars continue to heat up. This time it’s the turn of Russia’s Delivery Club to receive an injection of cash, raising a $4 million second round of funding from existing investor, Addventure.
There have been a lot of social marketing efforts aimed squarely at making content go viral, but equally there seems to be a rising trend, fuelled by big data analytics, of brands (and social media sites themselves) looking at ways of targeting very specific groups of users who are the most likely to respond.
SocialFlow, the makers of social marketing optimization technology that helps brands determine when to post their messages to social media sites like Facebook and Twitter, as well as which messages they should promote, has today closed on $10 million in Series B funding.
Salesforce has made some pretty hefty bets on social monitoring, engagement, content and advertising with the acquisitions of Radian6 and Buddy Media. As you may remember, the CRM giant shelled out $326 million for social media monitoring company Radian6, and most recently, social media marketing giant Buddy Media for $689 million.
Truphone, a UK-based mobile network that lets its users make free or low-cost calls to other mobile devices, has today announced a surprise, large funding injection of £75 million ($118 million) from a group of investors led by Roman Abramovich, the wealthy Russian owner of Chelsea Football Club, among other things.
Appboy, a company that helps mobile app marketers better retain users and keep them engaged, is today announcing $7.6 million in Series A funding. The round was led by Icon Venture Partners, and saw participation from new investors IDG Ventures, and Mike Lazerow, founder of Buddy Media.
ShopAdvisor has closed a $5 million investment round led by Pittco Capital Partners, with participation from Seavest Capital, Rationalwave Capital Partners, and the Boston-based investors Rob Soni and Bob Davoli.