Extole, a startup offering tools for brands to manage their “social advocacy” programs, has raised $7.5 million in new funding.
The round is a follow-on to the $10 million Series C that Extole raised about a year ago, and it comes from existing investors, including Shasta Ventures, Norwest Venture Partners, Redpoint Ventures, and Trident Capital.
Capillary Technologies, a social CRM company that helps retailers engage over mobile, email, social and in-store channels, is announcing the close of $15.5 million in Series A funding led by Sequoia Capital and Norwest Venture Partners with Qualcomm Ventures also participating in the round.
Tongal has raised $15 million for its video content and social platform, which rewards people for making video advertisements for consumer brands.
There have been a lot of social marketing efforts aimed squarely at making content go viral, but equally there seems to be a rising trend, fuelled by big data analytics, of brands (and social media sites themselves) looking at ways of targeting very specific groups of users who are the most likely to respond.
Today, Bazaarvoice is officially beefing up its social commerce platform with advertising. The Austin-based SaaS company, which powers customer review and social commerce features for brands like Best Buy, Costco, Dell and Panasonic, announced this evening that it has acquired fast-growing eCommerce advertising network, Longboard Media.
PunchTab, a social loyalty and rewards platform now backed by $5.25 million in venture funding, is expanding its platform to mobile. Until now, the company had focused on allowing businesses and agencies to run campaigns across the social web – something that made it stand out from similar platforms, which often only target Facebook and Twitter.
Janrain, a company that develops a social log-in management platform for developers, has raised $33 million in funding led by Millennium Technology Value Partners with Split Rock Partners, Epic Ventures, Salesforce, as well as existing investors Emergence Capital, RPM Ventures, DFJ Frontier and Anthem Venture Partners participating.
It looks like another social media marketing company may be close to getting acquired. We have been hearing a rumor for a month now that EQAL — which builds “influencer networks” around celebrities and brands — is being acquired by Everyday Health, a network of 25 health-related sites.
Data visualization software company Tableau Software, going by the symbol “DATA,” will start trading tomorrow on the New York Stock Exchange at $31 per share, up from earlier today when the company said it would trade in the $28 to $30 range.
Tableau will offer 8.2 million shares of its Class A common stock, up from the 7.2 million it previously said it would offer.
Email this page
