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Threadless Gets Into The Greeting Card Game With Strategic Partnership And Investment In Open Me

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http://techcrunch.com – For more than a decade, Threadless has been the place to go to get interesting T-shirts and other apparel, all of which have been submitted and vetted by its own community. Now you’ll be able to find and send those designs on greeting cards, thanks to a strategic partnership with a new player in the space called Open Me. As a next-generation greeting card company, Open Me provides an interesting take on the category: While incumbents have over the years created their own editorial designs to place on cards, Open Me hopes to adopt the Threadless model of crowdsourcing its content. That is (IT news)