Telstra launches revamped digital advertising business

After struggling to make the transition from the world of print to online advertising, Sensis is to lose its digital media arm to parent Telstra where it will be merged with BigPond Advertising and Telstra Classifieds to forma new integrated digital advertising business.

Telstra’s new advertising network business, TAN, launched earlier this month, is cranking up its operation with two new additions to its leadership team.

Telstra will unveil the latest in its Digital Business suite of offerings aimed at business with less than ten employees, on Monday.

The head of Telstra Digital - the new unit created earlier this year to expand Telstra's range of online offerings and get more customers dealing with online - has unveiled a revamped Telstra web site.

Telstra has reported an 18 percent decline in Sensis' Yellow Pages print revenues as advertising moves online, but digital revenue is not growing.

Telstra has formally launched Telstra Digital Business - its strategy to provide cloud-based unified communications and applications to the small business market, in partnership with Cisco and Microsoft.

With its print advertising revenues in decline and its digital revenues static, Telstra subsidiary Sensis has embarked on a six week roadshow around Australia to promote digital marketing to small and medium businesses.

In a direct assault on BigPond and Telstra, national ISP, Internode, has launched an all-out effort to try and tempt what it claims are ‘disenfranchised’ – or BigPond ‘refugees’ – away from Telstra over the next three months with an aggressive advertising campaign mimicking Bigpond’s own campaigns.

Telstra has released a range of mobile plans saying they "follow the creation last month of Telstra Digital, a new business unit to expand expand Telstra's online self-service offerings."Telstra announced in February that it would create a new online customer service unit within Telstra Consumer that will "design and operate online self-service platforms that give customers the option of performin