Telstra has taken the wraps off its new digital advertising business, created in June when it transferred Sensis Digital Media into Telstra and merged that business with Telstra Classifieds and BigPond Advertising.
After struggling to make the transition from the world of print to online advertising, Sensis is to lose its digital media arm to parent Telstra where it will be merged with BigPond Advertising and Telstra Classifieds to forma new integrated digital advertising business.
Telstra has formally launched Telstra Digital Business - its strategy to provide cloud-based unified communications and applications to the small business market, in partnership with Cisco and Microsoft.
Telstra has released a range of mobile plans saying they "follow the creation last month of Telstra Digital, a new business unit to expand expand Telstra's online self-service offerings."Telstra announced in February that it would create a new online customer service unit within Telstra Consumer that will "design and operate online self-service platforms that give customers the option of performin
In a direct assault on BigPond and Telstra, national ISP, Internode, has launched an all-out effort to try and tempt what it claims are ‘disenfranchised’ – or BigPond ‘refugees’ – away from Telstra over the next three months with an aggressive advertising campaign mimicking Bigpond’s own campaigns.
Written by: Peter Dinham | Published in: Listed TechTelstra is axing more staff, this time from its advertising sales team, following the decision last week to outsource the sales of advertising on 42 of its prime online properties to Sydney-based agency, Multi Channel Network (MCN).
Smart Alecs who suggest that putting the words business intelligence and Telstra in the same sentence is oxymoronic have been proved wrong, with the telecommunications giant taking out an international gong for its business analytics.