TechStars Alum FlixMaster Raises $1.25 Million To Bring Interactive Video To Networks And Brand Marketers

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http://techcrunch.com – FlixMaster wants to give brands the ability to easily create interactive experiences for viewers. So it’s built a platform for enabling different branching mechanisms between videos, allowing a sort of visual timeline with a choose-your-own adventure aspect to the whole experience. To get that technology in the hands of more brands and content creators, the startup has raised an additional $1.25 million. Rather than just show a single, unified playlist or one big long-form video, the FlixMaster platform lets content providers create numerous different storyline options, which in turn giv (IT news)