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Tech Companies Try, And Fail, To Inspire With Recent Commercials

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http://techcrunch.com – These days you can’t fully understand consumer Internet technology unless you watch TV. From entreaties to Like brands on Facebook or use hashtags interspersed between segments on your local news shows to the use of stuff like Instagram in commercials for things like Doritos Locos tacos, television is going out of its way to tie itself back to the social Internet. And in kind, consumer Internet companies like Square and Google have woken up and are increasingly trying to brand themselves through traditional (video) commercial advertising. While TV advertising for startups has been the r (IT news)