Targeting Game Developers, Mobile Gift Card Platform Gyft Launches APIs

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http://techcrunch.com – Gyft, the TechCrunch Disrupt SF 2012 finalist working to bring the plastic gift card industry to mobile, is today announcing the general availability of its APIs, which allow developers to integrate Gyft into websites, apps, or other services. However, as Gyft co-founder and CEO Vinny Lingham explains, the primary focus is on mobile app developers – a group that’s interested in offering gift cards as rewards within their mobile games. “A lot of developers out there have points, rewards, and unredeemed credits, and they want to offer a way for their users to cash out those (IT news)