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Tailwind Buys PinReach As Pinterest Analytics Startups Consolidate

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http://techcrunch.com – When Pinterest frenzy was at a peak (adding users in record numbers; $1.5b valuation), and before Pinterest started to roll out its own tools for marketers, a rush of startups emerged that third parties could use to track how popular pins were across the network and related details. Now, some news of consolidation among them: Tailwind (formerly known as PinLeague) is buying PinReach from social media marketing firm Nervewire — which Nervewire originally acquired after one of PinReach’s co-founders joined Google and decided to sell up. Danny Maloney, the co-founder and CEO of Tailwi (IT news)