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T-Mobile Joins Sprint, Verizon In Offering StarStar Me, Letting Users Replace Their Phone Number With Their Name

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http://techcrunch.com – T-Mobile has joined Sprint and Verizon in offering Zoove’s StarStar Me service, letting users replace their phone number with their name. Sprint was the first to adopt the service back in October, and Verizon quietly signed on shortly thereafter. T-Mobile’s use of the personalization product solidifies the service’s place in the U.S. wireless arena. To date, Zoove has seen over 100,000 calls on the service, and a StarStar Me number is called every 2 minutes in the U.S. StarStar Me capitalizes on our deteriorating memorization skills by letting you choose a name or word to rep (IT news)