Survey: Younger Shoppers Increasingly Using Mobiles To Buy And Compare

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http://techcrunch.com – The rising star of mulitchannel retail is mobile, according to a survey of U.S. and U.K. consumers conducted by a digital marketing group Econsultancy. It’s not a particularly surprising finding — given the capabilities and pervasiveness of today’s smartphones — but the findings underline the expanding role mobiles are playing in shoppers’ lives. While the proportion of consumers actually using a mobile to make a purchase remains a minority — just 28% of U.S. and 25% of U.K. respondents said they have done so in the 2012 survey —  this group of m-pa (IT news)