The Microsoft Surface RT is a PC. It’s not a mobile device and it’s not a tablet, it’s a PC. And Microsoft’s first self-branded computer. It is, in short, the physical incarnation of Microsoft’s Windows 8.
The expectations and competition for the Surface are daunting.
When it comes to Surface RT and Pro tablet sales, Microsoft (MSFT) PR has lost all credibility. Why's that? Just look at Microsoft's statements about special Surface RT price discounts and sales on July 15 -- and then fast forward to July 18, when the software giant said it's taking a $900 million writeoff for the Surface RT tablet failure.
As Microsoft (NASDAQ: MSFT) begins to expand Surface RT and Surface Pro availability, critics continue to wonder how well the tablets are actually selling. The VAR Guy’s response: Sit tight, folks. To use an American baseball metaphor, we’re only in the second-inning of a nine-inning ballgame. Here’s why.
Admittedly, the first inning wasn’t very pretty.
Microsoft (NSDQ: MSFT) might be planning to sell its Surface for Windows RT tablet for $199, a staggeringly low price to potentially counter Google Nexus 7 and Kindle Fire tablets. Is Microsoft ready to make some Surface tablets loss leaders, figuring to make up the shortfall on application and media sales, according to a published report?