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SumUp, Another European Square, Expands To Italy, Spain And Holland, Now Covering 7 Countries 12 Weeks Into Launch

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http://techcrunch.com – The landgrab among Square-influenced mobile payment companies in Europe continues apace: in today’s development, SumUp — which launched in August with more than $20 million in backing from b-to-v Partners, Shortcut Ventures, Tengelmann Ventures and Klaus Hommels, the early Skype, Facebook and Xing investor — today is announcing that it is opening for business in Italy, Spain and The Netherlands, with sales offices opening in Milan, Madrid and Amsterdam. This takes the total number of markets covered by SumUp to seven, including the UK, Ireland, Germany and Austria. SumUp says (IT news)

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Submitted by hwq123 on 11/14/2012

Stories similar to SumUp, Another European Square, Expands To Italy, Spain And Holland, Now Covering 7 Countries 12 Weeks Into Launch

The mobile payments landgrab is on in Europe. Today, iZettle announced that it is now open for business in Spain, taking its total number of markets to seven.

In the increasingly crowded mobile payment card-reader space, it’s not just technology that’s being cloned. In the scramble to build traction and outrun the pack, startups are borrowing each others’ business strategies too. The latest move comes from Berlin-based mobile payment startup SumUp, which opened for business in August backed by more than $20 million in funding.

iZettle, the European Square-a-like mobile payment dongle plus app service that’s raised €42.6 million($54.6 million) to-date, continues to bulk up its activity in Europe. Today it’s officially launching in the U.K. — having operated in beta since May. iZettle currently has 4,000 U.K.

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  We here in the States may have taken advantage of Amazon’s Appstore for a while now, but those abroad in Europe have not had the luxury of enjoying the alternative marketplace— until today.

iZettle — often called the “Square of Europe” for being an early mover in its dongle-based mobile payment service for small merchants — is definitely getting down to business now.

iZettle, one of the many mobile payment companies vying for the title of the “Square of Europe,” is taking one more step to cover the market ahead of U.S. rivals like PayPal’s here and Intuit’s European commercial launches. Today, iZettle chalked up its first full API partner in the UK, the appointment platform BookingBug.