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State Of Mobile Ads: Rich Media Rules, Mobile Web Still In Play & Even RIM Makes A Showing

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http://techcrunch.com – New data from mobile ad network Mojiva out this morning paints a picture of the state of mobile advertising, highlighting trends across its network from February to June of this year. Some high-level conclusions: rich media ads dominate, the mobile web shouldn’t be discounted, the majority of mobile ad requests came from Wi-Fi connections, and RIM is still a major player. (Well, in Europe, that is). The Mojiva ad network reaches over 1.1 billion devices worldwide and represents 8,000 mobile and tablet publishers and applications, to give you an idea of its reach. According to the report, (IT news)