Squarekey Brings Premium Fashion Brands To India's Burgeoning Mass Of Online Shoppers

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http://techcrunch.com – With India’s annual GDP growth of about 5 to 6 percent per year, a new wave of affluent consumers is coming. While there have been e-commerce successes like Flipkart, a handful of local startups are targeting the upper-end of the market. Squarekey is a startup that brings high-end fashion brands to India for the same prices as ones that a consumer would pay in the West. “Retail is stagnating the Western world,” said founder Avantika Daing. “The growth story is now in markets in India. We’re really addressing a big unmet consumer need. Our core base will include (IT news)