Spotify Inks Its First In-Car Deal, Will Stream Music To Ford Via SYNC AppLink

view story

http://techcrunch.com – Smartphones have long been an important distribution platform for music streaming service Spotify, and today it is taking that to the next level of mobility: today it is announcing a deal with Ford to provide in-car streaming music services, via Ford’s new SYNC AppLink service in Europe and North America. The deal will initially cover one car model, the EcoSport. This is Spotify’s first in-car deal, but it’s not Ford’s: the company also works with Pandora in the U.S., a key competitive battleground between the two companies and others for consumers willing to pay and in (IT news)