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Sports Illustrated's Peter King Aims To Create Appointment Reading With New MMQB Site

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http://techcrunch.com – Sports Illustrated is launching a standalone football website, MMQB, tomorrow morning. The site’s name comes from star Sports Illustrated writer Peter King, who writes a weekly column, Monday Morning Quarterback. ESPN gave one of their stars, Bill Simmons, his own site in Grantland two years ago and it’s been a big hit. King is quick to shoot down comparisons to Grantland, noting that MMQB will focus entirely on professional football, whereas Simmons’ site covers a medley of all sports and pop culture. Jim DeLorenzo, SI’’s VP and General Manager, tells me the combination of King’s (IT news)