Socialize’s New Ad Platform Turns Passbook Passes Into Mobile Ads

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http://techcrunch.com – Let our Passbook obsession continue! Since the debut of Apple’s pseudo-mobile wallet in iOS 6 earlier this month, the extended developer community has rushed to deliver value-add solutions built on top of the platform. There have been Passbook loyalty card and coupon creation apps, tools to send Passbook mobile coupons via SMS, and now this – a solution that turns a Passbook pass into a 320×50 mobile ad unit that can be shown anywhere. The Passbook Ad Platform comes from Socialize, the startup offering developers a drop-in social platform for their mobile applications. Passboo (IT news)