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Social Publishing Platform Percolate Adds New Tools For Managing User Generated Content

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http://techcrunch.com – Percolate helps companies publish engaging content to social networks — or at least, that’s the goal. What it hasn’t done until now is help those companies take advantage of the additional content that fans, consumers and everyone else are also posting. The idea of allowing brands to harness user-generated content is a pretty familiar — for example, that’s one of the main goals of a startup called Chute. However, Percolate CEO James Gross said the process around getting permission to use that content, and then add it to your media library, can be pretty clunky. (For many (IT news)