Research firm Nielsen and NM Incite, a joint venture between Nielsen and McKinsey, today published a comprehensive look at the state of social media ecosystem in 2012. Consumers now spend around 20 percent of their total time online using social networks via their personal computers, and 30 percent of their time online visiting social networking on mobile, the report found.
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Mobile networks use NAT for giving dynamic IP addresses to its mobile device users who connect to the internet.
Australian banks may well grasp the importance of mobile banking, with most now offering smartphone apps (St George last week becoming the first local to unveil an Android app) but they are still in the sandpit when it comes to social networks. It’s ironic in a week when social networks have been flooded with negative sentiment about the banks’ perceived profit grab.