Social Marketing Platform Woobox Lets Businesses Send Apple Passbook Coupons Via SMS

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http://techcrunch.com – Woobox, a two-year old social marketing platform, recently added support for Apple’s Passbook in its coupons app. The integration lets businesses create Passbook coupons using its system, and can even require customers to perform some sort of social action before gaining access to the coupon. For example, they may have to “like” the brand on Facebook or follow them on Twitter. But the company has also just added another feature which could really spur Passbook adoption at the small business level: support for Passbook coupons over SMS. This feature is an option within the cur (IT news)