SmartFile Develops Ecosystem With OSS Student Competition

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http://www.thevarguy.com – How can a relatively small, relatively young company increase its exposure and reach within a fiercely competitive niche? The most obvious answer is to pour money into marketing or hiring expensive talent. But SmartFile, an enterprise data-sharing service, is doing something smarter by engaging students and the open-source channel to help develop the ecosystem for its products. Here’s the scoop. SmartFile, which has been around since 2009, develops a cloud-based file-sharing solution for businesses — which places it in a field where competition is stiff. From ownCloud to DropBox to (IT news)