Singaporean Ad-Matching Platform AdzCentral Gets $3.2M Series A

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http://techcrunch.com – AdzCentral, an ad-matching platform from Singapore, has received $3.2 million (S$4 million) in funding from Electric Sheep Capital and Digital Media Partners . The company provides an engine to advertisers that serves up ads based on targeted audience demographics. Companies spell out the parameters of their intended audience and AdzCentral’s ads are displayed to people based on what sites they’ve visited (tracked through cookies) or other information shared by partner sites. Some companies call it “programmatic buying”, or “smart media buying”, or other per (IT news)