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RichRelevance, a company that powers personalized shopping experiences for online retailers, acquired Precog, an analytics technology startup (formerly known as ReportGrid). Financial terms of the deal were not disclosed.
Backed with $50 million in venture funding, RichRelevance aims to take consumer shopping data and help retailers leverage this information into a more personalized experience.
LEAP Commerce, a somewhat under-the radar mobile shopping startup, is today releasing a major update to its “Best Decision” shopping iOS app which introduces a true universal cart for consumers. What that means is that shoppers can now buy from many of their favorite stores at the same time, using a single shopping cart.