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Sharethrough Unveils Its Sponsored Videos Platform To Deliver Native Ads

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http://techcrunch.com – Sharethrough CEO Dan Greenberg has been talking up the benefits of native advertising for a while now — often on this very site. Naturally, Sharethrough has been offering services around native video ads, but now it’s announcing Sharethrough Sponsored Videos, a platform that Greenberg says should make the format viable for a much broader group of publishers and advertisers. When Greenberg talks about “native” ads, he means ads that don’t look like your traditional banners, and instead like an organic part of the website. They need to be clearly marked as advertising, (IT news)