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Sharethrough Raises $5M For Its Native Video Ad Platform

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http://techcrunch.com – Video ad startup Sharethrough has raised $5 million in Series B funding. The round comes from its existing investors North Bridge Venture Partners and Floodgate. The key, says CEO Dan Greenberg, was speed, because he wanted to “double down, triple down, as fast as we could” on Sharethrough’s strategy of native video advertising — namely ads that are customized to a publisher’s website and feel like an organic part of the content. Interest in native advertising has exploded this year, Greenberg says, and while he doesn’t take full credit for that growth, he has t (IT news)