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ShareMyPlaylists Launches SMPapps To Build Spotify Apps For Brands — Just Don’t Call It A Pivot

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http://techcrunch.com – When Kieron Donoghue launched ShareMyPlaylists back in 2009, I thought he was just a little crazy to be building a startup on the back of Spotify’s lack of social features and an ecosystem that didn’t really exist yet. Sure, the music streaming service had a somewhat unreliable API, but it hadn’t even launched in the US and wouldn’t do so for some time. There was no Spotify app store either and, besides, how long would it be before the company introduced playlist sharing and other social elements of its own (in April 2010, it finally did and they’re still crap). B (IT news)