Setting up my www directory correctly

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http://askubuntu.com – I'm quite new to Ubuntu and Linux in general. I need to create a my www directory (in /home) and set the permissions/ownership correctly so that any new files and directories created by myself (via terminal etc, username is matt) OR the web server (Nginx in this case) are owned by matt:www-data. I believe I need to do something with setfacl but I'm not sure how to do it correctly. Thanks in advance. (HowTos)