Selectable Media Raises $2 Million From Avalon Ventures For Choosable Video Ads

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http://techcrunch.com – There’s lots of free content on the web and in mobile apps. But there’s also a whole lot of content that users want but aren’t willing to pay for — and that publishers aren’t willing to give up for free. Enter Selectable Media, which solves that problem by getting users to “pay” for things by opting in to viewing brand video advertising. And it’s raised $2 million in Series A funding from Avalon Ventures. Selectable Media lets publishers better monetize their games and other content by creating incentives to watch high-CPM video advertising. All (IT news)