http://techcrunch.com – Metail, the virtual fitting room startup, has scored somewhat of a coup. Kicking off today, it’s partnering with the UK television broadcaster ITV as part of a fashion segment on the channel’s day time show This Morning. Along with potentially exposing the startup’s tech to millions of viewers, even if it is largely hidden behind the TV program’s own branding, the move suggests that Metail may have a ‘second screen’ string to its otherwise B2B retail bow. The way the tie-in will work is as follows: In a segment called ‘Takeover the makeover‘, vie (IT news)
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