Search Ads, App Ads, Gifts, And FBX Could Make Or Break Facebook’s Q4 Earnings

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http://techcrunch.com – Facebook laid the groundwork for several new money-makers in Q3 2012. Tomorrow’s earnings report will hopefully show if search typeahead ads, app ads, Gifts and Facebook Exchange are actually bringing home the bacon. If they’ve done well and are growing, Facebook’s future might look brighter to Wall Street. If not, Facebook will need new revenue building blocks to help it climb back to its $38 IPO price. In Q3 Facebook beat expectations of $1.26 billion in revenue (up 7% from Q2), with $1.09 billion in ads (up 36%) and roughly $170 million in payments from games (down 9%). (IT news)