Satellite TV Provider DirecTV Makes Strategic Investment In Video Ad Startup FreeWheel

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http://techcrunch.com – Video ad company FreeWheel is announcing this morning a big new client, which is also making a strategic investment in the firm. Satellite TV provider DirecTV has chosen the startup to improve monetization on new digital platforms, and has taken an equity stake in FreeWheel to help make it happen. Cable, satellite, and telco TV providers are making investments in their TV Everywhere services, with an eye toward making the same type of content viewers watch on TV available on a wide range of new mobile, tablet, and connected TV devices. But once they’ve decided to do so, they’re fac (IT news)