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Salesforce.com Sets Up Next Big Battle With Facebook Style Identity For The Enterprise

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http://techcrunch.com – Salesforce.com is setting up the next big battle in the market with a new service they are calling Facebook style identity for the enterprise. The new service, which Marc Benioff first discussed on stage at Disrupt San Francisco 2012, is being called a single, social, trusted identity in the cloud across all enterprise apps. The next big battle in the enterprise will center on identity. Okta has established a foothold in the market with its cloud-based identity service. It has a major partnership with Workday. Okta CEO Todd McKinnon said to me last month that the bigger the company, the bigger (IT news)