At Salesforce’s annual conference, Dreamforce, the company announced a number of new improvements to its Sales and Service Clouds. First, the company is launching Salesforce Touch, which is powered by HTML5, and brings Salesforce to any mobile device, allowing reps to collaborate on sales deals on the go.
Salesforce.com (NYSE: CRM) is talking more and more about Chatter Communities for Partners — a secure social media platform that allows vendors, channel partners and distributors to drive business together. Hmmm… At first glance that resembles the ChannelEyes strategy. But not quite.
MindTouch is a services company that has done what innovative companies do: taken the concept of the user manual and turned it on its head. Its technology exemplifies what Oracle lacks and the advantage that Salesforce.com has in the market by developing an app ecosystem.
MindTouch just joined the Salesforce.com AppExchange and is now available with Salesforce CRM and Salesforce Service Cloud.
Salesforce has made some pretty hefty bets on social monitoring, engagement, content and advertising with the acquisitions of Radian6 and Buddy Media. As you may remember, the CRM giant shelled out $326 million for social media monitoring company Radian6, and most recently, social media marketing giant Buddy Media for $689 million.
Salesforce.com is launching the capability for customers to install a private version of AppExchange, the company's app marketplace. The new “Private AppExchange,” available Friday, gets implemented as an instance on a company's Salesforce SaaS environment and is designed to integrate with the now generally available Salesforce Identity platform.
Customers may install their own apps an
Salesforce.com is releasing what it calls The Facebook Ads Benchmark Report, which shows how Facebook ads performed on Salesforce’s social advertising service Social.com.
As the name implies, the report’s main purpose is to let businesses see how their ads stack up against the average, so to a certain extent, it’s basically a data dump — and I’ll try to highlight some of th