Salesforce has made some pretty hefty bets on social monitoring, engagement, content and advertising with the acquisitions of Radian6 and Buddy Media. As you may remember, the CRM giant shelled out $326 million for social media monitoring company Radian6, and most recently, social media marketing giant Buddy Media for $689 million.
Pitney Bowes MapInfo has announced a $76 million plan to buy Portrait Software, which will plug a CRM and marketing analytics gap in its portfolio and ultimately extend the range of services the company can bring to the market through its emerging cloud based strategy.
Written by: Stephen Withers | Published in: Cloud ServicesLarger organisations in Australia and New Zealand favour a blended public/private cloud strategy, but there still seems to be some confusion about the definition of 'cloud'.
Written by: Peter Dinham | Published in: Cloud ComputingSales merchandising and marketing company, the Strategic National Group, is to deploy a consumer goods, on-demand CRM and analytics cloud-based solution from StayinFront for use by the contract field force in its pharmacy division.