Salesforce.com expands Marketing Cloud analytics

Salesforce has made some pretty hefty bets on social monitoring, engagement, content and advertising with the acquisitions of Radian6 and Buddy Media. As you may remember, the CRM giant shelled out $326 million for social media monitoring company Radian6, and most recently, social media marketing giant Buddy Media for $689 million.

Written by: Stephen Withers | Published in: Cloud ServicesInfosys and Gen-i have announced an Australian-based hosted service offering a range of Microsoft products from the cloud.

Written by: Stephen Withers | Published in: DevelopmentOzHub, the organisation representing Australia's cloud industry, has attracted two new members.

Pitney Bowes MapInfo has announced a $76 million plan to buy Portrait Software, which will plug a CRM and marketing analytics gap in its portfolio and ultimately extend the range of services the company can bring to the market through its emerging cloud based strategy.

Written by: Stephen Withers | Published in: Cloud ServicesLarger organisations in Australia and New Zealand favour a blended public/private cloud strategy, but there still seems to be some confusion about the definition of 'cloud'.

Where do cloud computing and Big Data converge? The answer is not as clear as it might seem, and not only because the cloud can mean different things to different people.

Adobe is in the middle of Summit, its annual digital marketing conference, and as expected it’s making a bunch of product announcements.

Written by: Peter Dinham | Published in: Cloud ComputingSales merchandising and marketing company, the Strategic National Group, is to deploy a consumer goods, on-demand CRM and analytics cloud-based solution from StayinFront for use by the contract field force in its pharmacy division.

Written by: Stephen Withers | Published in: Cloud ComputingAccounting software provider Reckon has created a cloud service to automatically import bank transactions.