From The Rumor Mill: Everyday Health Is Snapping Up Social Media Marketer EQAL For Up To $20M

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http://techcrunch.com – It looks like another social media marketing company may be close to getting acquired. We have been hearing a rumor for a month now that EQAL — which builds “influencer networks” around celebrities and brands — is being acquired by Everyday Health, a network of 25 health-related sites. The latest tip even pegged a price on the deal: $15 million, half in cash, and half in stock, plus up to an extra $5 million earnout for the founders based on performance. This could be pure rumorware, but the multiple tips have us intrigued: contacted for comment, a spokesperson for Ev (IT news)