Microsoft (NSDQ: MSFT) might be planning to sell its Surface for Windows RT tablet for $199, a staggeringly low price to potentially counter Google Nexus 7 and Kindle Fire tablets. Is Microsoft ready to make some Surface tablets loss leaders, figuring to make up the shortfall on application and media sales, according to a published report?
It’s Surfaced again: the rumour that Microsoft is developing its own smartphone hardware in a bid to drive wider adoption of its Windows Phone OS. Ever since Microsoft distressed its desktop Windows OEMs by unveiling its own-brand tablet PC, called Surface, the logical leap required to imagine an own-brand Windows Phone has apparently been shrinking.
It looks like Microsoft is going to greatly expand the Lumia brand that was once solely focused on the Windows Phone operating system. Last week, it emerged that Microsoft would be altering some of its brands and Lumia was one of them.
If you haven’t been living under a rock for the past few days, you’re probably well-aware of the upcoming Microsoft Surface tablet. Dubbed as one of the saviors for Microsoft’s rapidly degrading brand, the Surface tablet has already been identified as the true iPad and Android tablet challenger.