rsync - How to exclude one .htaccess but not all of them

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http://serverfault.com – I have an rsync command for copying my files from dev to production. I don't want to copy the .htaccess file that's in the root of the HTML directory but, I do want to copy the few .htaccess files that are in its sub directories. I'm using the argument --exclude .htaccess which is stopping all of the files from getting copied. The other arguments I'm including are -a --recursive --times --perms. Is it possible to configure rsync to do this? Edit: Here is my full command: rsync -a --recursive --times --perms \ --exclude prop_images --exclude tracking --exclude vtours \ --exclude . (HowTos)