RichRelevance Acquires Precog To Add Large Scale Analytics Engine To E-Commerce Personalization Platform

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http://techcrunch.com – RichRelevance, a company that powers personalized shopping experiences for online retailers, acquired Precog, an analytics technology startup (formerly known as ReportGrid). Financial terms of the deal were not disclosed. Backed with $50 million in venture funding, RichRelevance aims to take consumer shopping data and help retailers leverage this information into a more personalized experience. As e-commerce continues to grow, and big data strategies enter the market, more retailers are providing customized online shopping for consumers to drive sales. In aggregate, RichRelevance’s clie (IT news)