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Ribbon, A “Bit.ly With Payments,” Brings Simplified Checkout To Any Platform

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http://techcrunch.com – A new AngelPad-backed payments startup called Ribbon is launching today with a simple concept: Make digital payments easy no matter the platform. To do so, the company has developed a one-page checkout system that lets anyone sell whether on Facebook, Twitter, on the web, email, and in the future, Pinterest, YouTube, and elsewhere. The company, founded by Hany Rashwan and James Elkins, was inspired by Rashwan’s experience watching a friend try to sell online last year, when Rashwan was still a junior in college. “PayPal has a horrible checkout abandonment rate,” he says. &#82 (IT news)