Retail Giant Tesco Ramps Up Digital Offering With Free Online U.K. TV Service That Shows Ads Based On What Loyalty Card Users Buy

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http://techcrunch.com – In a world of big and small data it’s easy to forget bricks and mortar supermarkets have been gathering intell on their customers for years, thanks to loyalty card schemes that give them access to their customers’ shopping list in exchange for a few discount coupons and/or reward points. U.K. supermarket Tesco, which launched its Clubcard loyalty scheme way back in 1995, is now putting that data to work to power a new free online TV service, which comes out of closed beta to launch today — available to Tesco’s 16 million Clubcard users. The service, called Clubcard TV, (IT news)